This is a repost from
a thread over at mograph.net. Some good stuff listed here, so I thought I'd share:
1- the link to your reel / portfolio should be one of the first things
that is seen on your cover letter.
2- make sure your link works.
3- in your cover letter, be brief, be to the point, and for the love of
all things holy do not gush about what a perfect opportunity for you
this job is, or that you are sure that you are a good fit for the team.
it makes you sound desperate, and even if you happen to actually be
desperate, you don't want to come across like you are in your cover
letter.
4- spell check. please. for the children.
5- do not ramble on, you aren't being graded on the length of your cover
letter. especially if it references anything mentioned in #3.
6- your reel should start with your best work. while i appreciate some
build up etc, i am looking at hundreds of reels every time i hire
someone. im gonna close the window and next you if the first thing i see
is some mediocre student project that was put in so you had enough
material to fill out the 4:56 techno track that you threw at your
montage.
7- edit. editing. please at least show that you tried to edit your work.
a truly great song does not need to use every key on the piano, if you
know what i mean. 1-2 minutes is about perfect for a reel, don't feel
like it needs to be any longer than that. also, if you are going to use a
music track for a montage, try and cut to the beat. it shows some
polish and effort that will help you stand out.
8- on your website, make sure the navigation is clear and easy for me to
find your reel. please also make sure your reel is in a common format /
codec. quicktime or vimeo are wonderful, but you can't reasonably
expect me to be able to view your SheerVideo Pro X file.
9- this is just a personal preference, but if you insist on creating a
reel for each season / year, make sure that when i see it, it is
currently that season / year. it is just about spring 2010 now, i'm not
sure that i am looking at your most current work if your reel says fall
2006.
10- do yourself a favor, if you call yourself an art director or a
creative director, please show me at least one job where you have held
that title. while we are at it, if you label yourself as director level
on your website or resume or cv, it looks awkward if you are applying
for a jr or designer position. just sayin'.
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